Truffle Marketing
Traditionally, French black truffles have been produced in the Northern Hemisphere and were only available as fresh product during the months of December, January and February. Hence an enormous opportunity exists in the Southern Hemisphere to produce and market fresh truffles six months out of season.
Perigord Truffles of Tasmania (PTT) have undertaken extensive research on the
potential of marketing truffles out of season in Europe, Asia and Japan. On a market research trip in January 1996,
discussions were held with wholesalers and retailers of French black truffles in
France and England. The concept of Southern Hemisphere out of season production
was warmly received at all levels. With the continued decline in truffle
production in France, PTT's entry into the market has been viewed as complementary to the French industry, and in no way competitive
to their market.
During June, July and August when
PTT will be producing French black
truffles, France's population of 55 million doubles to 110 million with the
influx of tourists. The French truffle marketeers believe that if their
customers can access fresh truffles in the summer it will add to the overall
awareness of French black truffles and result in an overall increased demand.
In the formative years, PTT’s marketing focus has been supplying fresh French truffles to the best and leading restaurants in Sydney, Melbourne and Adelaide.
Now with significant increases in truffle
production PTT is now focusing on three market segments:
1. The expansion of the Australian
restaurant market.
2. Development of International export
markets.
3. Private Retail Sales.
Restaurants or individuals interested in purchasing truffles during the truffle season (June to Sept) should consult our Truffle Sales page or contact Duncan Garvey.